Red Bull Advanced Technologies, the high tech external solutions division of Red Bull Technology, is delighted to announce that it is to collaborate with premium Swiss bike brand BMC Switzerland.
The co-operation between the two performance-led companies will see Red Bull Advanced Technologies bring its track-bred technical capability to bear on bicycles being designed by BMC Switzerland, which since its establishment in 1994 has championed cutting edge design and manufacture of bikes that have been ridden to numerous Tour de France, Team Time Trial and Road World Championship victories.
As such, Red Bull Advanced Technologies will harness the latest developments in race-refined technology, coupled with intelligent Human Performance Analytics, with specific focus on developing integrated electronic technologies to enhance the cycling experience for every bicycle rider. Red Bull Advanced Technologies personnel will also work closely with BMC Switzerland bicycle engineers on future technical solutions.
Christian Horner added: “There are a huge number of parallels between cycling and motor sport, encompassing materials technology, aerodynamics, human performance analytics, as well as increasing use of electric power solutions. This collaboration is an exciting one for Red Bull Advanced Technologies as we believe that together with BMC Switzerland, who is an undoubted pacesetter in the world of cycling, we can deliver some innovative developments in bike technology. It’s a fascinating project that we’re looking forward to working on with BMC Switzerland.”
David Zurcher, CEO of BMC Switzerland, commented: “We are delighted to welcome Red Bull Advanced Technologies to the world of cycling and are very excited to sign a technical collaboration agreement working closely together on future projects. BMC Switzerland’s brand DNA is built on a strong performance and racing heritage. As such, Red Bull Advanced Technologies is a natural partner for us and everyone at BMC is looking forward to starting this powerful relationship.”