• Developing Cutting Edge Lightweight Fuel Cell Technology

    April 16, 2024

    Red Bull Advanced Technologies, the high-performance arm of Red Bull Racing Group, is partnering with mobility technology company AVL to develop the next generation of ultra-high-power density fuel cell technology. The lightweight solutions are expected to be two-thirds lighter than conventional fuel cell systems, thereby paving the way for net-zero carbon emissions across high-performance automotive, motorsport and aviation industries. 

    Milton Keynes, United Kingdom, April, 2024: This collaboration combines AVL’s industry leading portfolio of PEM fuel cell technology and Red Bull’s winning technologies and novel methodologies in lightweight design, construction, and aerodynamics. This project is expected to deliver a fuel cell system for high performance application that exceeds those currently available globally. Joint investigations indicate that upon successful completion, dramatic improvements in gravimetric power density can be achieved with values towards 6kW/kg on stack level and 2kW/kg on fuel cell system level. This technology has the potential to result in the world’s highest gravimetric power density PEM fuel cell system. 

    The solutions to be achieved will be a significant milestone in net-zero carbon technology innovation, enabling sectors such as aerospace, future motorsport series, and a multitude of other maximum payload applications to have the power density figures required in hydrogen mobility. 

    Rob Gray, Technical Director, Red Bull Advanced Technologies: “We are delighted to be working with AVL on this collaboration to increase fuel cell power density and thus improve performance. It goes to show how beneficial the application of cutting edge F1 inspired engineering can be with solving real-world problems.” 

    Matthias Wellers, Managing Director, AVL Powertrain UK Ltd: “This exciting partnership will combine the knowledge and experience of our experts, allowing PEM fuel cell system technology to advance further and faster to meet the requirements of high-performance applications.” 

    Fostering new technology in high-performance automotive, motorsport and aviation industries.
    General
  • UK Tax Strategy

    April 25, 2023

    Financial Year Ending 31.12.2023

    We believe that we have the responsibility and duty to pay the appropriate taxes on our business transactions.

    Our businesses comply with the local and national governments to ensure the correct amount of corporate tax on taxable profits, social taxes on employment, customs and excise duty on purchases, withholding taxes and environmental taxes are calculated and administered in a fully compliant manner. Our businesses also handle sales taxes charged to our customers and taxes deducted at source through payroll. These are all calculated and administered in full compliance within the territories in which we operate.

    The principles governing the management of our tax affairs are consistent and fully aligned with the group’s wider commercial, reputational and business practices, HMRC’s framework for cooperative compliance and the CBI’s seven tax principles consisting of the following:

    • Full compliance with applicable tax laws, rules, regulations and disclosure requirements;
    • Paying the right amount of tax based on the tax laws, rules and regulations of the territories in which we operate;
    • Interpreting tax law using relevant guidance and discussing such interpretation with tax authorities where appropriate;
    • Managing our tax affairs to ensure the wider reputation of the group is not compromised;
    • Only undertaking tax planning which is aligned with a genuine commercial rationale;
    • Maintaining constructive and transparent working relationships with tax authorities based on integrity, mutual respect and trust; and
    • Proactively managing and monitoring compliance with the above tax principles.

    The Directors have approved this tax policy and our compliance with it is regularly reviewed.

    The business seeks to minimise tax risk and uncertainty and maintains accounting systems and controls that are sufficient to support tax compliance obligations. Professional diligence and care in the management of all risks associated with tax matters is applied to ensure governance and assurance procedures are appropriate.

    The underlying tax principles are actively monitored by the finance department locally and at our head office, our external advisors and the board.

    This UK tax strategy covers the following legal entities:

    • Red Bull Technology Limited
    • Red Bull Racing Limited
    • Red Bull Advanced Technologies Limited
    • Red Bull Advanced Services Limited
    • Red Bull Powertrains Limited
    • Red Bull Powertrains 2026 Limited
    General
  • The World’s First Floating Skatepark At Over 2,000ft In The Sky

    April 13, 2023

    Scottish BMX Pro, Kriss Kyle, quite literally takes his sport to new heights by performing tricks above the ground from one of the world’s largest hot air balloons

    Limits do not exist for BMX rider and Red Bull athlete Kriss Kyle who has achieved something seemingly impossible. With a skatepark suspended from one of the world’s largest hot-air balloons, Kriss Kyle floats over 2,000 feet above ground, showcasing an array of tricks suspended in mid-air for his latest pioneering BMX film.

    Kriss braves his fear of heights to ride against the clock, contending with the Formula One engineered BMX bowl swinging underneath him. In a masterpiece of precision, Kriss uses his unique riding style, quick thinking and years of experience  to manoeuvre the compact space, with no room for error.  Onlookers stood with jaws dropped at the spectacle of the world’s first floating skatepark, as Kriss performed a range of tricks, fighting against a heavily weighted parachute, and the bowl moving and bouncing like never before.

    The engineering feat saw Kriss work with Red Bull Advanced Technologies, the technological arm of the Oracle Red Bull Racing Formula One Team to design and develop the one of a kind carbon fiber BMX bowl. Made from the same composite as a Formula One car, he utilised their world leading aerodynamics, simulation and modelling expertise. This was combined with the record breaking capabilities of Cameron Balloons, to design and create one of the world’s largest operating hot-air balloons alongside a group of Kriss’ close friends who have been riding BMX and building ramps together since they were kids, bringing together an unlikely and multi faceted project team capable of allowing Kriss to fulfil his vision of riding his bike in the sky.

    It wasn’t just aeronautical engineering challenges which made this project difficult to get off the ground – very specific climatic conditions are needed to get a balloon six times larger than a standard hot air balloon and capable of carrying a 1.7-ton bmx bowl in the sky. A rare combination of high atmospheric pressure, cold and dry conditions, along with surface wind speeds of less than 3 mph were needed. It took nearly three years of planning, waiting and weather-watching for Kriss to finally realise his ambitions of riding his BMX at over 2,000ft.

    Watch his latest pioneering BMX film below with a full behind the scenes documentary available to watch at redbull.co.uk/dontlookdown.

    World of Red Bull General
  • Teaming With BMC To Develop The World’s Fastest Race Bike

    May 3, 2022

    After years of intensive research, Red Bull Advanced Technology and cutting-edge Swiss bike manufacturer BMC present the results of a joint project to develop the world’s fastest race bike.

    Red Bull Advanced Technology, the high-tech performance division of Red Bull Technology, first entered into partnership with Tour de France winning manufacturer BMC Switzerland in 2018, with the aim of bringing tools developed to boost performance in Formula One to bear and the design and development of high performance bikes. 

    Utilising
    its advanced simulation and modelling capability Red Bull Advanced Technology’s
    aerodynamics team developed tools to provide detailed simulations of bike
    behaviour based on data from CFD (Computational Fluid Dynamics) models. And
    with access to accurately modelled performance characteristics, the company’s
    engineers were able to assist BMC with design decisions that optimise power,
    speed and ride quality. 

    The project was also aided by human expertise in the shape of Olympic medallist, multiple Tour De France stage winner and BMC ambassador, Fabian Cancellara. The time trial legend was involved at every stage of the development, providing invaluable feedback on ride and performance through development and prototyping. The result of the research is an aerodynamic design philosophy that pushes the boundaries of performance in every aspect. 

    The first test of the project was in the heat of battle during its competition debut at the 2021 Ironman World Championship at St George in Utah, ridden by Red Bull Athlete and BMC Pro Triathlon Team member Patrik Nilsson.

    In early 2022, Patrik and Fabian were treated to a first look at the prototype bike at the Red Bull Technology Campus in Milton Keynes, where they met the Red Bull Advanced Technology engineers and aerodynamicists who worked on the programme, and touring the Campus to see how each department had applied Formula One technology to the DNA of BMC’s vision. 

    The cyclists
    also had the chance to follow that DNA strand to the source at Silverstone during
    Oracle Red Bull Racing’s filming day for the RB18, testing the bike on the
    circuit in between runs of the RB18 undertaken by Formula One World Champion
    Max Verstappen and team-mate Sergio Perez. 

    Commenting
    on the success of the project, Red Bull Advanced Technology Commercial
    Development Officer, Andy Damerum said: “We started out with the ambition to
    design the fastest bike in the world. We’re incredibly proud of what we have achieved with BMC, from conceptualisation four
    years ago, we really sought to push the boundaries and we have done just that. We
    took our Formula One methodologies in aerodynamics and CFD and applied it to
    bike design, resulting in a bike that we believe has the potential to be a game
    changer. We can’t wait to see it make its competition debut this weekend and
    we’re looking forward to it featuring on podiums in every discipline of road
    cycling competition in the future.”

    David
    Zurcher, CEO of BMC Switzerland said: “Our mission is to build the fastest bike in the world. The
    collaboration with Red Bull Advanced Technology started almost four years ago
    with the clear intention for us to push the boundaries. At BMC we are focused
    on continually elevating our performance, it really is a never-ending journey
    to continually develop and ‘Create Speed’. The first results of this ongoing
    tech collaboration really demonstrate how we have brought together Red Bull
    Advanced Technology’s impressive simulation capabilities and advanced
    engineering capabilities to turbo charge BMC’s Research and Development. High
    performance is in both of our DNA’s, so what is truly amazing is that this
    prototype really is the first Formula One bike.”

    Fabian
    Cancellara added: “Two worlds from different sports have come together to
    create something cycling has never seen before. This project has opened up new
    angles and directions as to how you can build a bike. It has been important to
    me to have been involved in the project from its early stages to continually
    test the athlete and machine interface. Being part of the development of a
    cutting-edge bike employing some radical principles and being influencing its
    performance from a rider perspective has been amazing. The prototype is
    incredible and I look forward to what’s next.”

    BMC Switzerland