BMC
LEADING THE WAY IN PERFORMANCE VEHICLE TECHNOLOGY
November 30, 2020
Red Bull Advanced Technologies: We envision, conceptualise, create and deliver effective solutions.
Increasing The Pace Of Innovation
October 6, 2020
Red Bull Advanced Technologies and BMC prepare to revolutionise cycling performance.
After almost two years of intense research and development, Red Bull Advanced Technologies and innovative Swiss bike brand BMC have moved into the prototyping phase of their technology partnership.
The technical partnership agreement was first signed in 2018, when Red Bull Advanced Technologies, the high-tech performance vehicle solution division of Red Bull Technology, brought its Formula One expertise to bear on BMC’s quest to innovate on the entire cycling experience.
Utilising its advanced simulation and modelling capability Red Bull Advanced Technologies’ Vehicle Science team developed tools to provide detailed simulations of bike behavior based on data from CFD (Computational Fluid Dynamics) models.
BMC is working with Olympic and World Champion, Fabian Cancellara, to validate and evaluate some of the very first hardware developments enabled from the partnership.
Christian Horner, Aston Martin Red Bull Racing Team Principal, said: “It’s been utterly fascinating to see what Formula 1 development techniques can bring to the field of bike design. Together, Red Bull Advanced Technologies and BMC have developed some hugely innovative concepts and now it’s time to step up the pace of our collaboration and take those enormously exciting ideas to the next level in pursuit of the next generation of performance cycling.”
David Zurcher, CEO of BMC, said “We couldn’t be more excited about the progress we’re now seeing, after years of closed-door research. The ideas we’re working on truly have the capacity to significantly improve the entire experience of performance cycling. There’s still work to do, but we’re incredibly energised and motivated by what we’re already seeing. Working alongside the Red Bull Advanced Technology team has been simply phenomenal.”
This ‘transition-to-real-world’ moment is being celebrated with a short teaser video.
General BMC Switzerland
Advancing the Development Cycle
May 25, 2018
Red Bull Advanced Technologies, the high tech external solutions division of Red Bull Technology, is delighted to announce that it is to collaborate with premium Swiss bike brand BMC Switzerland.
The co-operation between the two performance-led companies will see Red Bull Advanced Technologies bring its track-bred technical capability to bear on bicycles being designed by BMC Switzerland, which since its establishment in 1994 has championed cutting edge design and manufacture of bikes that have been ridden to numerous Tour de France, Team Time Trial and Road World Championship victories.
As such, Red Bull Advanced Technologies will harness the latest developments in race-refined technology, coupled with intelligent Human Performance Analytics, with specific focus on developing integrated electronic technologies to enhance the cycling experience for every bicycle rider. Red Bull Advanced Technologies personnel will also work closely with BMC Switzerland bicycle engineers on future technical solutions.
Christian Horner added: “There are a huge number of parallels between cycling and motor sport, encompassing materials technology, aerodynamics, human performance analytics, as well as increasing use of electric power solutions. This collaboration is an exciting one for Red Bull Advanced Technologies as we believe that together with BMC Switzerland, who is an undoubted pacesetter in the world of cycling, we can deliver some innovative developments in bike technology. It’s a fascinating project that we’re looking forward to working on with BMC Switzerland.”
David Zurcher, CEO of BMC Switzerland, commented: “We are delighted to welcome Red Bull Advanced Technologies to the world of cycling and are very excited to sign a technical collaboration agreement working closely together on future projects. BMC Switzerland’s brand DNA is built on a strong performance and racing heritage. As such, Red Bull Advanced Technologies is a natural partner for us and everyone at BMC is looking forward to starting this powerful relationship.”
BMC Switzerland